Creative direction & Supervision for content creator Mario Käpelli for the TikTok channel of Tyrol. In this content series, Mario guides us through the mountains of Tyrol – from breathtaking POV climbing experiences in fog-covered alpine terrain to raising awareness for critical issues like glacier melt. The format was part of the concept for the relaunch of Visit Tirol TikTok channel by Molle&Korn GmbH and created, shot and edited by Mario himself.